If you're a Facebook user, you may have noticed (and been bothered by) ads that eerily match your online browsing habits and conversation topics. But even if you aren't into Facebook (yes, such people DO exist!), you may have minor children who are, and the fact that a giant company is tracking their social media moves and bombarding them with sales pitches might cause you alarm. Can anything be done about it? To a certain extent, yes.
It turns out that you may escape Facebook's latest effort to "improve your user experience" with a little technical assistance from organizations like the Digital Advertising Alliance or using Adblock Plus. A recent article from Wired provides instructions for stemming what many see as an intrusion of privacy (and just plain creepy!).